Michael Rasmussen’s Email Promos Exposed Video Series: How to Write Killer Email Promos That Get Results!
VIDEO 3 – THE SUBJECT LINE
I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos… the subject line. The subject
line is a confusing topic, because nobody’s 100%
sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line
that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.
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